1930 Baer Catalog

267 Pages - 100s of Toys, Novelties, Notions,
Clothing Accessories & More!
Schoenhut, Keystone, Tootsie Toys, More
Store Display Cards

This is an enormous, beautifully reproduced wholesale catalog, with prices, originally issued in 1930 by the Baer Toy and Novelty Company of San Francisco. We also have a 1926 Baer catalog to be offered soon.

This catalog includes all the pages in our 1930 Baer Toy Catalog (also available from Vintage Catalogs) plus much more. Among the many catalog items pictured are:

• Stationery of all sorts, office supplies.
• "Pyralin" dresser sets (like Bakelite). Bakelite smoking stands. Combs, brushes and displays, pocket knives, scissors, goggles, sports equipment.
• Holiday decorations, party supplies (including "Lily" cups), noisemakers, party hats, and other holiday supplies for 4th of July, Halloween, Thanksgiving, Christmas.
• Paper and rubber masks of all kinds.
• Pens and mechanical & wooden pencils.
• Men's collars, garters, suspenders, and other accessories.
• Men's and women's clothing accessories.
• Flashlights, fishing tackle, bait (!)
• Sports equipment.
• Pots and pans. All types of kitchen tools.
• Clocks.
• Beauty supplies.
• Sewing notions.
• School supplies.
• Flag sets for automobiles.
• Metal baby walkers. Roly Poly toys and other baby toys. Kiddie-Kars.
• Pages and pages of pedal and riding toys: Kiddie-Kars, other riding toys such as pedal airplanes, pedal automobiles. Velocipedes and tricycles. Scooters, wood, steel coaster wagons, stake wagons, doll buggies, toy wheelbarrows.
• Penny whistles, dolls, tops, pewter toys, and other penny toys.
• Tootsie Toys, Tinker Toys , Felix the Cat. Games of all sorts. Whistles and other noisy and musical toys. Hohner harmonicas.
• Schoenhut pianos. Schoenhut circus toys.
• Water guns, air rifles. Beanies ("skull caps") like they wore in "Our Gang" and "Gas House Gang" movies.
• Lead soldiers and cowboys.
• Roller-skates. Toys yachts and boats of all sorts - perhaps Ives. Wood pull toys of all sorts. Bell and chime toys. Tillicum wood cars and boats.
• Cast iron and tin toys - cars, trucks, boats, airplanes. Banks - tin and cast iron. Mechanical and friction toys of all types.
• Many, many Keystone and Steelcraft toys. Structo trucks.
• Marbles.
• Movie and still viewing machines, Keystone Kinescopes. Moviegraphs and radiopticons.
• Gilbert toys of all types.
• "Spirit of St. Louis" construction sets. Building sets of all kinds.
• American Flyer and Lionel mechanical and electric trains and accessories.
• Children's books of all sorts.
• Dolls - Kewpie, mama, rubber, celluloid, bisque. Madame Alexander dolls. Topsy dolls. Many Acme and carnival dolls.
• Toy stoves and irons (including some pretty scary ones that heat up!).
• Wicker doll buggies or carriages.
• Wagons and coasters. Scooters.
• Many, many other toys, cars, trucks, airplanes, etc.

The entire catalog has 267 pages 125 pages of toys and novelties, and an enormous index (available for browsing below). Among its thousands of items, Baer offered toys, notions, personal-care items, holiday decorations and costumes, stationery, and writing implements of all sorts to small and medium-sized stores across the nation.

Baer's method of categorizing things was a bit odd and not at all consistent, so you may have to be creative and look in a few areas before finding what you want.

See more catalogs like this in our Department & General Stores Department.

We have digitally reproduced the original catalog at an extremely high resolution, and printed the pages on a cream-color stock reminiscent of the original. This is not a photocopy - our methods allow us to retain an unusual image clarity and depth of detail. The true spiral binding, unlike a comb binding, allows this book to remain unharmed when left open at the desired place. Heavyweight clear vinyl covers protect the front and back.

There are a some color pages -- most are B&W. A charming and informative vintage catalog, and a wonderful and unusual gift for yourself or someone special.

Index Sections:

(Click on words to view section.)